I worked as an employee for Truce for about 2 years. Due to the nature of small businesses, I was responsible for many different components of Truce's brand identity. First and foremost, I functioned as a graphic designer, creating every asset under the sun. I also managed and designed the e-commerce website (built on Shopify) and took all the product photos. I was responsible for designing new retail product packaging, as well as an updated look for the product labels (which, unfortunately, did not get to launch in my time there).
I helped record, edit, publish and promote Truce's podcast. I also helped develop organizational processes and launch an affiliate program.
Throughout my time with Truce, I wore many hats. I was the sole content creator and brand director. I developed our social media and marketing strategy, took all the product photos, and created the accompanying social media graphics (seen here). For the full social feed, visit @truceclean on Instagram.
