When High Road Studio approached, they were looking for a solution to the limitations of their current website. Updating something as simple as a blog post required going through four of their team members and a workflow filled with obstacles. The biggest priority was creating a more efficient and easy-to-use interface for updating their web content, and re-evaluating the user experience along the way.

With the legalization of recreational marijuana in many states (including their home state of Arizona), business was about to boom. The website update needed to happen quickly, while still integrating and improving upon the SEO they had built. My partner and I rapidly created a revised site map, wireframes, and mockups for approval, then converted the site to Webflow for an easier backend user interface.